In 2015 social media was changing the news media industry and catalyzing social movements. Verbatm was founded to serve the nuanced needs of activists around the world trying to use social media to connect, organize, and tell their stories.
Designing Verbatm was a monumental challenge. There were technological, political, and cultural factors to identify, weigh, and synthesize into a product experience. I worked with a variety of stakeholders, from activists to journalists. We launched Verbatm in 2015 and grew our user base to hundreds of story-tellers, each reporting from the streets and documenting protests, rallies, workshops, and events centered around social justice.